Job Description

POSITION SUMMARY 

Nurp is seeking an AI-focused Content & SEO Optimization Specialist to lead our visibility strategy across both traditional search engines and next-gen AI-powered platforms like  ChatGPT, Gemini, Claude, Perplexity, and Grok .

This is not a traditional SEO role. We’re looking for a  hybrid thinker —someone who understands search engines  and AI engines, and knows how to structure, prompt, and position content to show up where today’s users are searching for answers: in generative AI environments.

You’ll be responsible for developing intelligent content strategies that combine  classic SEO principles with  cutting-edge AEO (Answer Engine Optimization)techniques—attracting, engaging, and converting high-intent audiences across both Google and AI-native platforms.

ABOUT OUR COMPANY

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES

• Lead content structuring and visibility strategies across  Google and  AI-native search platforms (ChatGPT, Gemini, Claude, etc.).
• Apply  AEO and NLP techniques to craft content optimized for generative AI results.
• Conduct keyword + prompt research to identify dual-ranking opportunities across search and AI engines.
• Plan, produce, and optimize high-performance content—blogs, landing pages, AI-ready longform, and whitepapers.
• Collaborate with product, compliance, and content teams to ensure accurate, compelling, and regulatory-aligned messaging.
• Analyze AI visibility, prompt-trigger performance, and SERP positioning to guide strategy iteration.
• Align organic strategy with broader marketing efforts, including paid campaigns and nurture flows.
• Build and maintain authority through technical SEO, link-building, and AI-referenced citations.
• Continuously test, learn, and adapt based on emerging AI behaviors, platform shifts, and content algorithms.

KEY COMPETENCIES 

• Proven ability to  optimize content for AI search visibility and answer engines.
• Deep understanding of  NLP, prompt engineering, and AI-based search dynamics .
• Fluency with both  technical SEO and modern content strategy principles.
• Experience with tools like  Surfer SEO, SEMrush, Ahrefs, Google Search Console , and AI content visibility dashboards.
• Analytical mindset; strong with data interpretation and iterative improvement.
• Ability to collaborate across teams and translate technical insights into clear actions.
• Highly adaptable to evolving trends in  AI, search, and user discovery behavior .

EDUCATION AND EXPERIENCE 

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field. (Preferred)

• 5+ years of hands-on SEO and content marketing experience, preferably in fintech, SaaS, or tech.

• 2+ years of experience optimising content for AI platforms, including NLP and AI prompt structuring. (required)

• Familiarity with tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush, Surfer SEO, and generative AI tools. (required)

• Relevant certifications such as HubSpot Content Marketing, Google SEO/Analytics, or NLP/AI SEO are a plus.

COMMITMENT TO DIVERSITY 

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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